Faction was founded in 2006 by a group of friends to create the best designed freestyle skis on the market. 16 years on, Faction has led new technologies in ski equipment which has allowed thousands of people around the world to ski with more fun and appeal to a younger audience. They also plan to target the ski rental, ski boots (which represent the bulk of the market in volumes) and snow board sectors with acquisition of established brand United Shapes. It now has a global distribution network of over 450 retailers in over 30 countries. Faction has not only become the fastest growing ski company in the €10bn+ snow sports market but has also won over 50 market awards for quality and innovation.

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