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Faction was founded in 2006 by a group of friends with the aim of creating the best designed freestyle skis on the market. 12 years on, Faction has been at the forefront of new technologies in ski equipment which has allowed thousands of people around the world to ski more safely, with more fun and less physical exertion. It has expanded into outerwear and has with a global distribution network of 340 retailers in 31 countries. Faction has not only become the fastest growing ski and outdoor clothing company in the €10bn snow sports market but has also won more than 50 market awards for quality and innovation.

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